The eCommerce landscape continues to transform at a breathtaking pace. As the global eCommerce market is set to reach $6.3 trillion by the end of 2024, the future of digital commerce shall continue to depend on innovation and customer delight.
However, with the advent of digital commerce, the role of mobile application development remains uncontested. A recent report discovered that 70% of consumers prefer shopping via mobile apps and 76% of these consumers prefer to shop in mobile apps rather than websites, indicating the growing mobile app affinity amongst users.
To stay ahead of the curve and boost their sales, businesses must understand future trends in eCommerce application development. Let’s explore the top trends set to shape the eCommerce application development industry this year & beyond.
Top Trends to Shape the eCommerce Application Development Industry
Driving Personalized Shopping Experiences with AI and ML
Customer experience has become a critical differentiator when it comes to digital commerce.
Artificial Intelligence (AI) and Machine Learning (ML) has and continues to revolutionize eCommerce by enabling customized shopping experiences, aimed at enhancing customer satisfaction.
With AI and ML-enabled technologies, companies can leverage customer data like past purchases, browsing habits, buying behaviour, etc. This helps improve shopping experiences through personalized recommendations, targeted promotions and dynamic app layouts, creating intelligent, customer-centric applications that generate more sales and improve efficiency.
Enhancing user experience & engagement with Progressive Web Apps (PWAs)
Overcoming the limitations of conventional mobile-responsive websites, PWAs are revolutionizing mobile web user experience, emerging as a top trend in eCommerce.
PWAs fundamentally bridge the gap between native apps and websites by using modern web technologies. These web technologies like service workers, push notifications, and offline caching to deliver fast loading times, smooth navigation, and consistent performance across all devices and network conditions. This allows users to enjoy a native app-like experience without the need for app store downloads or constant updates.
This is why custom eCommerce development companies are increasingly turning to PWAs to build robust, responsive, and engaging applications that improve user experience to enhance customer retention and satisfaction.
Simplifying Purchases via Voice Technology
Amazon’s Alexa and Google Assistant have become a household name popularizing voice technology across the globe. It has also voice made its way to eCommerce apps.
With the integration of voice commerce capabilities in the application development, businesses are enhancing user convenience
enabling consumers to use voice commands for product search, order tracking, etc. It also opens up new avenues for businesses to improve customer engagement.
Enabling immersive experiences with Augmented Reality (AR) and Virtual Reality (VR)
We are already seeing a tremendous rise in the use of AR and VR enabled technologies for online shopping, especially in furniture, makeup and other spaces.
Companies offering eCommerce web development services are increasingly incorporating AR and VR to help businesses offer engaging shopping experiences that increase conversions, reduce return rates and boost customer satisfaction.
Hence, with their abilities to simulate in-store shopping experience, the AR & VR industry will explore newer innovations & tech integration, establishing them firmly in the eCommerce space.
Leveraging Social Media Commerce for Direct Sales
The interdependence of social media and eCommerce websites cannot be overstated. While social platforms like Instagram, Facebook, and TikTok already offer integrated shopping features and social commerce is set to grow even more in the coming years.
By tapping into the multiple realms of social commerce, businesses can certainly enhance customer engagement. This approach also drives higher sales conversions for their mobile app.
We’ll witness more influencer marketing and user reviews in eCommerce applications to generate traffic and build customer loyalty.
Choose Stigasoft as your eCommerce Software Development Company
To navigate this dynamic landscape of eCommerce application development, partnering with a reliable and custom eCommerce development company becomes critical.
Stigasoft stands out as the ultimate partner for all types of eCommerce web development services. As a CMMI Maturity Level 3 software development company with ISO 27001:2013 certification, we are committed to delivering cutting-edge solutions for eCommerce app development.
Choose Stigasoft to stay ahead and drive your eCommerce success in 2024 and beyond. Don’t wait, schedule a call today!
